The North American version of the Ford Falcon had an impressive run, not in the sense of longevity, but the exact opposite. It spanned a single decade from 1960-1970 yet in that time it went through three and a half generations and made a lasting impact on automotive culture. Additionally, the Falcon’s television ad campaign would welcome Charles Schulz’s Peanuts comic strip characters from the page to the television for the first time.
The first-generation Falcon was produced from inception in 1960 to 1963. This first Falcon was designed and built in response to the changing automotive market which began seeing more and more households being able to afford a second car and in particular a car for the woman of the house. With the new consumer base desiring a car that was smaller and easier to drive the Falcon was introduced with a small, lightweight 95hp motor. By 1963 the options had grown significantly in everything from body type (four-doors, wagons and convertibles) to engines. And in 1963 a half year model was introduced which offered for the first and only time a 164hp V8 motor.





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