In a news cycle that rivals Trump’s first 100 days in terms of coverage Dodge and SRT continue to dominate headlines following the release of the Demon. The Dodge and SRT brands are back at it with the release of a campaign dubbed, “The Brotherhood of Muscle.” What may sound like a gym in Miami you’d never want to join is actually a series of commercials starring a man that would, Vin Diesel. The new spots follow Dodge’s announcement at the NYIAS of Vin as the company’s new brand ambassador. The first three commercials in the series, which if history tells us anything will feature many more, are titled: “Rally Cry,” “Shepherds” and “Monsters.” The commercials will air during network programming and be featured during primetime as well as NASCAR.
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