Not Just Decor, The Lambo Poster Was A Symbol Of Passion Now Lost

Media consumption was a lot simpler 40 years ago. You had TV, movies, magazines, newspapers and posters. Kids back then didn’t have nearly as much distractions and devices as they do now: fidget spinners, Minecraft and endless hours of YouTube videos with no story arc or resolution. When it came to cars it was simple, they’d fall in love with as car on a TV show or movie, they’d go to Spencer’s to buy the poster, put it above their bed and they’d dream about someday owning that car one day. Cars? They’re barely in the equation anymore.

The 80’s movie poster has a loose association to fidget spinners or an intricate construction in Minecraft. People wanted to show their friends that they had one and it was expression of who they were and what they hoped they could be some day. Of course, there’s a huge difference between owning a movie poster and an actual Lamborghini Countach, but the fact that the aspiration was there and the existence of a goal was a very special thing that doesn’t necessarily exist with today’s kids.

A major moment in my love of automotive early on was when my parents took me to see the 1^st Cannonball Run and the black Lamborghini emerged on the big screen on a wide-open desert road. The sounds, the speed, the high-speed chase and the beautiful girl ex-ing out the 55mph sign. It was all there and it was amazing! I knew right then and there I needed to find a black Lamborghini poster and find room for it. Then life happens, interests fade and the posters come off wall.

I’m one of the lucky few though who was struck by lightning twice. After college, I discovered the automotive rally called the Bullrun. While it wasn’t a true non-stop coast to coast Cannonball event, it did go coast to coast and had very long drives with epic parties every night. The international TV show that covered each Bullrun was called Cops, Cars and Superstars not only was it the 1^st TV show that Richard Rawlings starred, it always featured an awesome Lamborghini. One of their videos featured a decommissioned US Air Force fighter jet executing a low-level pass over a Lamborghini Murcielago.

I immediately thought of the opening sequence of the 1^st Cannonball movie and while I never did put up a Lambo poster on my wall I’m fortunate enough to sit next to Richard’s 20^th Anniversary Lamborghini Countach.

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